Accelerated Mobile Page (AMP) technology is the future of the web.

Can AMP benefits in Google search and ranking for elgg websites?

What is AMP?

AMP is an open-source that is currently being developed by Google. The full name for AMP is; Accelerated Mobile Page (AMP) technology.

According to Google, AMP based website loads super, super quickly and is simply a better experience for online mobile users right now.

Google has continuously stated that AMP is not a ranking factor - at least not yet, but that doesn’t mean AMP content won’t get special treatment.

Soon the online users will begin to reward AMP publishers or websites by favoring AMPs in search results. If the users will begin to recognize the AMP link or icon and associate it with a fast page, they will start choosing AMP links and maybe avoid non-AMP sites in search results and queries.

Facebook Instant Articles and Google AMP pages are becoming a bigger piece of the page view online. In addition, AMP based websites, in particular, are growing fast.

Google has begun switching mobile search results to AMP based links, and which means that almost all of the future online search visitors will see AMP pages instead of the mobile web or responsive mobile style theme.

Other social platforms and CMS like twitter and wordpress are also signed up to use AMP.

So if we aren't going to deliver Elgg contents just like wordpress is doing on the mobile web content, what do we have to do in order to deliver elgg based contents to the digital audiences of the future?

~~~ This discussion was posted via a cellphone ~~~

  • Is AMP Google Stealing Mobile Traffic from publishers its potential pitfalls? When readers share links to AMP content that they clicked on through a Google search, the reader does not go to the content developers' sites, rather the links point to Google.com URLs. This trick or change by google as an answer to Facebook Instant Articles or Apple News could affect the content developers' site traffic and as a result, many developers might be skeptical to this idea of AMP benefiting google at the expense small content owners who normally work hard to create blogs, discussion like this one you are reading, and other digital tools for creating articles online. In short, many publishers may see AMP as free labor for Google search engine.

    Is AMP really the future of the mobile web? The AMP's future is still uncertain just like the Authorship markeup that Google pushed several years ago and never gain traction from the publishers.  Even though AMP has big influence for the mobile web, it’s impact will all depend on whether it becomes widely adopted as a standard by web developers and publisher online.  For the past few years, I have come to learn that not everything Google developers and then markets or promotes to the users gains traction.

    If the AMP can benefit the content owners or publishers especially the website owners unlike Facebook Instant Articles or Apple News which are proprietary, AMP may have a better chance at becoming globally adopted standard.